Google Ads. Start advertising. Your guide to Google Ads 8 steps to prepare your campaign for success Choose the right campaign type Determine your advertising … For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language. With Smart campaigns, you pay only for the actual clicks and calls that your ad receives. Your costs may vary from day to day, but you won't be charged more than your maximum ... With Gmail ads, you can reach the 1B+ Gmail users around the world. Gmail ads provide a relevant way for you to connect with them as they're browsing promotional emails. AdWords Editor now supports Gmail image templates and Gmail single promotion templates so you can easily create, manage, and edit your Gmail ads, in bulk, alongside …To create your Google Ads account, you’ll need an email address and website for your business. Even if you don’t have a website, you can still advertise on Google using …Google has fired an additional 20 workers that it says were involved in protests last week over the company’s cloud-computing contract with the Israeli government. Select “Upload Gmail ads” or select Upload display ads then select a Gmail campaign. Provide the required information to create your ad. Gmail ad specs Collapsed ad specifications. All Gmail ads have the same collapsed ad specifications: Logo: Minimum size: 144px x 144px; Maximum size: 150KB; Aspect ratio 1:1 Google Ads helps you reach potential customers across Google's ecosystem with various ad formats and goals. Learn how to use Google Ads to drive sales, leads, brand awareness, app downloads, and more. The Google Chrome add-on called Ad-blocker for Gmail removes ads from Gmail quickly and easily. Blocking Gmail Ads. Start by installing the Chrome add-on. You can do so from the Chrome Web Store ...Paid Gmail features include: custom email (@yourcompany.com), unlimited group email addresses, 99.9% guaranteed uptime, twice the storage of personal Gmail, zero ads, 24/7 support, Google Workspace Sync for Microsoft Outlook, and more.How Gmail ads work. When you open Gmail, you'll see ads that are the most useful and relevant to you. The process of selecting and showing personalised ads in Gmail is fully automated. These ads are shown to you based on your online activity while you're signed in to Google. We will not scan or read your Gmail messages to show you ads.How Gmail ads work. When you open Gmail, you'll see ads that were selected to show you the most useful and relevant ads. The process of selecting and showing personalized ads in Gmail is fully automated. These ads are shown to you based on your online activity while you're signed into Google. We will not scan or read your Gmail messages to show ...We never use your Gmail content to personalise ads. Gmail keeps over a billion people safe every day Gmail blocks 99.9% of spam, malware and dangerous links from ever reaching your inbox.Sexual Content. For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language. Ads should respect user preferences and comply with legal regulations, so we don't allow certain kinds of sexual content in ads and destinations. Some kinds of ...Ads only appear in ‘free’ Gmail accounts, not in Gmail accounts that are custom domain business accounts on paid plans. This means the format isn’t perfect for B2B ads as you probably won’t reach businesses on their Gmail accounts, but you might reach them on their personal Gmail accounts.Gmail ads are ads that will show up in people’s inbox in the socials or promotions tab and when clicked on, will have a call-to-action button with a possible carousel also taking people to different parts of a …Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 20 min 13 sec ago By Anne Marie Nelson-Bogle - 58 min 29 sec ago 2 hours 24 …Spam issues. Lots of ads. Yahoo Mail is straightforward to use. Its interface is the closest to Gmail's, ideal for simply sending a few emails. It also has plenty of different themes available, so you can get the interface looking just how you like it.Ads displayed in Gmail are subject to the Gmail ads policies. To opt out of the use of personal information for personalised Gmail ads, go to the Ads Settings page, then turn off Ads Personalisation. If you do opt out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account.Ads displayed in Gmail are subject to the Gmail ads policies. To opt out of the use of personal information for personalised Gmail ads, go to the Ads Settings page, then turn off Ads Personalisation. If you do opt out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account.How Gmail ads work. When you open Gmail, you'll see ads that were selected to show you the most useful and relevant ads. The process of selecting and showing personalized ads in Gmail is fully automated. These ads are shown to you based on your online activity while you're signed into Google. We will not scan or read your Gmail messages to show ...Quảng cáo Gmail. Khái niệm. Quảng cáo Gmail trong tiếng Anh được gọi là Gmail Ads.. Quảng cáo Gmail là quảng cáo tương tác hiển thị trong tab Quảng cáo và xã hội trong hộp thư đến của bạn.. Một số trong những quảng cáo này có thể mở rộng. Khi bạn nhấp vào một trong những quảng cáo này, quảng cáo có thể mở rộng giống như … 1. How To Create A Gmail Promoted Ad. First, log into your AdWords account and go into any Campaign that you have. Then select the ‘Ads’ tab, click on ‘+Ad,’ and select ‘Ad Gallery’: After that, select ‘Gmail Ads’: From there, you have four different ad options to choose from. For the sake of simplicity, let’s go with the ... Gmail is starting to show more ads, including in the middle of email lists. Ads are a central part of Google’s business and, in many cases, the way that the company’s products are provided at no charge. That includes Gmail, which is starting to show more ads for a lot of folks. Gmail has shown ads for years and years now.Tìm hiểu cách quảng cáo trực tuyến thông qua Google Ads có thể giúp bạn phát triển công việc kinh doanh. Thu hút khách hàng và tăng doanh số bán hàng bằng nền tảng quảng cáo kỹ thuật số của chúng tôi.At this time, those ads cannot be removed (short of paying for office 365 so you get ad-free outlook). Microsoft is experimenting on ads. If you trash it, I t should be about 3 minutes before a new ad comes up. (I've learned to ignore it for this reason.) I recommend voting for and commenting on this feedback - … Connect your site to AdSense. Add one piece of code to your site and Google will take care of the rest, allowing you to grow your business. Contact an AdSense expert for help that's specific to you. Start earning money from your website through ad and content monetization. Learn how to start using AdSense for your website today. How Gmail ads work. When you open Gmail, you'll see ads that are the most useful and relevant to you. The process of selecting and showing personalised ads in Gmail is fully …How to create Gmail ads - watch behind my shoulder in this step-by-step tutorial to learn how to create Gmail ads with Google Ads.Gmail ads are ads that will...Gmail Ads has included this placement in their latest update which gives advertisers the opportunity to place ads in the middle of the user inbox. With my years of experience in the field and after researching about the topic as well as the audience reaction here I am presenting you the in-depth details about this new update and everything you … Brief Overview of Gmail Ads and How It Works. Gmail Ads is a platform used for sending ads to your potential clients in the form of an email. In a nutshell (and from the user’s standpoint), it works like this: 1. A Gmail user receives a sponsored message (also known as Gmail Sponsored Promotion or GSP) in their inbox. 2. Sign in to your Gmail account and go to Inbox. Then click on the settings icon and scroll to Inbox Type. Finally, select ‘Unread First’ from the list. That’s it., All your email [inbox, promotional, and social] will now be under one single section with no segregation whatsoever. On the good side though, you wouldn’t get any ads either.Gmail is an email service provided by Google. ... expect" their emails to be subject to automated processing and claims that the service refrains from displaying ads next to potentially sensitive messages, such as those mentioning race, …Sexual Content. For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language. Ads should respect user preferences and comply with legal regulations, so we don't allow certain kinds of sexual content in ads and destinations. Some kinds of ...To create your Google Ads account, you’ll need an email address and website for your business. Even if you don’t have a website, you can still advertise on Google using …Di Google Ads, login ke Akun Google yang sudah ada atau buat akun baru.. Jika sudah memiliki Akun Google (dengan kata lain, jika Anda menggunakan produk Google yang lain, seperti Gmail), masukkan alamat email Google Anda beserta sandinya, lalu klik Login.; Jika belum memiliki Akun Google yang ada, atau ingin menggunakan alamat email yang … Recibe asistencia personalizada sin cargo. Crea tu plan de anuncios personalizados con un experto en Google Ads. Programa tu llamada. Descubre cómo expandir tu empresa con la publicidad en línea de Google Ads. Consigue clientes y aumenta tus ventas con nuestra plataforma de publicidad digital. How Gmail ads work. When you open Gmail, you'll see ads that are the most useful and relevant to you. The process of selecting and showing personalised ads in Gmail is fully automated. These ads are shown to you based on your online activity while you're signed in to Google. We will not scan or read your Gmail messages to show you ads.Also: How to create templates for Gmail Now, Gmail at least does ads in a rather non-intrusive manner and I would rarely find more than a few ads waiting to be deleted. Over the years, I've not ...Gmail ads are ads that will show up in people’s inbox in the socials or promotions tab and when clicked on, will have a call-to-action button with a possible carousel also taking people to different parts of a …Google Ads helps you reach potential customers across Google's ecosystem with various ad formats and goals. Learn how to use Google Ads to drive sales, leads, brand …Gmail Ads are a type of ad unit that appear in users' Gmail inboxes. When users open their Gmail app and navigate to their promotions tab, these ads are displayed at the top. Unlike traditional text ads, Gmail Ads are visually appealing and include a subject line, a small description, and a call-to-action.Nov 14, 2019 · Their initial experiment with Gmail ads saw the following results: Visitors spent 41% more time on site. Visitors were 24% more likely to be new users to site. Visitors viewed 29% more pages per session. Visitors had a 39% lower bounce rate. Overall, World First saw a 181% increase in registration conversion rate. Gmail Ads has included this placement in their latest update which gives advertisers the opportunity to place ads in the middle of the user inbox. With my years of experience in the field and after researching about the topic as well as the audience reaction here I am presenting you the in-depth details about this new update and everything you …Gmail Sponsored Promotions are a specific type of Display network ad that lives in your prospect's Gmail inbox. There are two parts to the GSP ad: A collapsed ad that gives a quick glimpse of what your ad is about that lives at the top of your prospects reading window inside Gmail. An expanded ad that takes up more real estate space once ...Gmail Ads appear within a Gmail user’s inbox under the Promotions tab: When the user clicks on the ad, it expands to the full size of a regular email and provides the full information within your ad: Any of the call-to-action buttons can then be customized to the landing pages of your choosing. Targeting. Like Display Advertising, Gmail Ads have …He says the iOS privacy labels illustrate the “stark difference” in approach to data collection between the Gmail app and other email providers. “Outlook and Yahoo gather far more than they ...Google Ads helps you reach potential customers across Google's ecosystem with various ad formats and goals. Learn how to use Google Ads to drive sales, leads, site traffic, …Gmail Ads can be a valuable addition to your advertising strategy in 2024, helping you reach a highly targeted audience and boost your ROI. By following the steps outlined in this ultimate guide and implementing the optimization tips provided, you can create effective Gmail Ads that drive engagement, conversions, and ultimately, business growth.Make the most of Google Ads. With Performance Max, you get the best of Google all-in-one. Powered by Google’s AI, reach valuable customers most likely to buy from you wherever they’re browsing - on Search, Display, YouTube and more - from a single campaign. Explore Performance Max.How Gmail ads work. When you open Gmail, you'll see ads that are the most useful and relevant to you. The process of selecting and showing personalised ads in Gmail is fully automated. These ads are shown to you based on your online activity while you're signed in to Google. We will not scan or read your Gmail messages to show you ads.As well as creating Gmail Ads, you’ll also need to add “mail.google.com” as a managed placement in your display campaign in order to create a Gmail campaign. Once that’s done, there are a host of targeting options at your disposal. Some will be familiar to anyone running campaigns on the Google Display Network: affinity segments, topics ... We would like to show you a description here but the site won’t allow us. Since Google's announcement, Bounteous has been testing multiple tactics to find other similar, or better, alternatives to Gmail ads. Yahoo In-Mail campaigns have proven themselves to be a viable option for those looking for more choices to replace GSP, and to supplement their Google Ads campaigns with an alternative media outlet.Gmail ads allow you to add both video and photo files, while responsive ads only permit images. For Business Name and Short Headline, the specifications are the same, 25 characters each. Moving forward, Gmail ads do not contain long headlines, while responsive ads allow you to write a 90 character limit long headline.Ads displayed in Gmail are subject to the Gmail ads policies. To opt out of the use of personal information for personalised Gmail ads, go to the Ads Settings page, then turn off Ads Personalisation. If you do opt out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account.2. Proton Mail. Proton Mail is one of the most secure and easy-to-use Gmail alternatives. It’s not only an email service but also a calendar, cloud storage, and a VPN. Proton. Let’s look at what makes Proton stand out from the Gmail competition: Proton’s security claims are verified by independent tech experts.Ads displayed in Gmail are subject to the Gmail ads policies. To opt out of the use of personal information for personalised Gmail ads, go to the Ads Settings page, then turn off Ads Personalisation. If you do opt out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account.We never use your Gmail content to personalize ads. Gmail keeps over a billion people safe every day Gmail blocks 99.9% of spam, malware, and dangerous links from ever reaching your inbox.Additional Benefits of Gmail Ads. Gmail ads can be saved or forwarded once they’re expanded. Gmail ads are mobile-friendly and responsive to all devices. You can select mobile-specific options for your Gmail ads, including click-to-call and app promotions. You can target using many of the display targeting options you already use. The Basics ...Untuk membuat Gmail Ads, Anda juga membutuhkan “mail.google.com” sebagai tempat untuk menampilkan kampanye Gmail Ads. Gmail Ads juga menggunakan opsi tampilan GDN serta menggunakan keyword yang langsung berhubungan dengan konteks untuk penargetan, jadi jika Anda memasukan keyword tipe lain, atau tidak …Learn how to set up and optimize Gmail Ads for long-term success. Find out how to create magnetic headlines, use targeting options, and get low CPA and high conversion rates with this guide from SitePoint.Learn how to reach over 1 billion Gmail users and grow your business with Gmail ads. This guide covers topics such as targeting, design, and optimization of Gmail …Discovery ads appear in places where people are most likely researching products or watching product reviews. Typically, this includes YouTube homepage and Watch Next page ads, Gmail inbox ads, and in Google searches matching the intent to shop. Plus, on the Google homepage. It’s like a display ad mixed with a Shopping ad.Mar 29, 2016 · As well as creating Gmail Ads, you’ll also need to add “mail.google.com” as a managed placement in your display campaign in order to create a Gmail campaign. Once that’s done, there are a host of targeting options at your disposal. Some will be familiar to anyone running campaigns on the Google Display Network: affinity segments, topics ... Discovery ads appear in places where people are most likely researching products or watching product reviews. Typically, this includes YouTube homepage and Watch Next page ads, Gmail inbox ads, and in Google searches matching the intent to shop. Plus, on the Google homepage. It’s like a display ad mixed with a Shopping ad.Also: How to create templates for Gmail Now, Gmail at least does ads in a rather non-intrusive manner and I would rarely find more than a few ads waiting to be deleted. Over the years, I've not ...Bước 3: Nhấp vào nút dấu cộng, sau đó chọn Chiến dịch mới. Tạo chiến dịch quảng cáo Email mới. Bước 4 – chọn mục tiêu cho chiến dịch quảng cáo Email. Bước 4: Chọn một trong các mục tiêu sau: Doanh số, Khách hàng tiềm …Learn how to set up and optimize Gmail Ads for long-term success. Find out how to create magnetic headlines, use targeting options, and get low CPA and high conversion rates with this guide from SitePoint.Gmail Ads can be a valuable addition to your advertising strategy in 2024, helping you reach a highly targeted audience and boost your ROI. By following the steps outlined in this ultimate guide and implementing the optimization tips provided, you can create effective Gmail Ads that drive engagement, conversions, and ultimately, business growth.Gmail is starting to show more ads, including in the middle of email lists. Ads are a central part of Google’s business and, in many cases, the way that the company’s products are provided at no charge. That includes Gmail, which is starting to show more ads for a lot of folks. Gmail has shown ads for years and years now.Gmail Sponsored Promotions are a specific type of Display network ad that lives in your prospect's Gmail inbox. There are two parts to the GSP ad: A collapsed ad that gives a quick glimpse of what your ad is about that lives at the top of your prospects reading window inside Gmail. An expanded ad that takes up more real estate space once ...What Are Gmail Ads? Formerly known as Gmail Sponsored Promotions, Gmail Ads appear at the top of Gmail, in the Promotions tab: If you’re using an “all features” campaign on the Google Display Network, you have the option to show your ads in Gmail. You will be charged on a CPC basis when people click to expand your ads.Jan 15, 2019 · As with any display-type marketing campaign, the key to running successful Gmail ads is to pick the right audience. You have three different ways to target your ideal audience with Gmail ads. 1 ... Ads displayed in Gmail are subject to the Gmail ads policies. To opt out of the use of personal information for personalised Gmail ads, go to the Ads Settings page, then turn off Ads Personalisation. If you do opt out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account.Display. Shopping. Video. App. Start with search. Help drive sales, leads or site traffic by getting your business in front of people who are actively searching Google for products …Learn how to use Gmail ads to target potential customers with interactive, paid ads that can be clicked, saved, forwarded, or called. Find out the best practices, targeting options, …Learn how to create, launch and optimize your first Google Ads campaign in 5 simple steps. Choose your goal, upload your assets, choose your audience and budget, and let …Ads displayed in Gmail are subject to the Gmail ads policies. To opt out of the use of personal information for personalised Gmail ads, go to the Ads Settings page, then turn off Ads Personalisation. If you do opt out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account.To add an alternate email address to your Google Account: Sign in to your Google Ads account at https://accounts.google.com. In the "Personal info & privacy" section, select Your personal info . Choose Email . Click to open the "Advanced" tab, select Alternate emails. Enter an alternate email address, click Add . Ga aan de slag met onze kosteloze persoonlijke support. Maak een aangepast advertentieplan met een Google Ads-expert. Een gesprek plannen. Ontdek hoe u met online adverteren met Google Ads uw bedrijf een boost geeft. Trek klanten aan en verkoop meer met ons platform voor digitaal adverteren. Tìm hiểu cách quảng cáo trực tuyến thông qua Google Ads có thể giúp bạn phát triển công việc kinh doanh. Thu hút khách hàng và tăng doanh số bán hàng bằng nền tảng quảng cáo kỹ thuật số của chúng tôi. Google の無料メールサービス Gmail は、安全でスマートな機能が満載です。ログインしてメールを送受信しましょう。 Ads displayed in Gmail are subject to the Gmail ads policies. To opt out of the use of personal information for personalised Gmail ads, go to the Ads Settings page, then turn off Ads Personalisation. If you do opt out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account.Google has fired an additional 20 workers that it says were involved in protests last week over the company’s cloud-computing contract with the Israeli government.For Gmail ads, you have three options: no automation, conservative automation, and aggressive automation. By turning on automation, you give Google the green light to go out and find new customers outside of the specific targets you have just set by expanding placements in the Google Display Network, outside of Gmail. This is a …Google has fired an additional 20 workers that it says were involved in protests last week over the company’s cloud-computing contract with the Israeli government.Since Google's announcement, Bounteous has been testing multiple tactics to find other similar, or better, alternatives to Gmail ads. Yahoo In-Mail campaigns have proven themselves to be a viable option for those looking for more choices to replace GSP, and to supplement their Google Ads campaigns with an alternative media outlet.Google Help. Help Center. New to integrated Gmail. Gmail. Send feedback about our Help Center.What Are Gmail Ads? Formerly known as Gmail Sponsored Promotions, Gmail Ads appear at the top of Gmail, in the Promotions tab: If you’re using an “all features” campaign on the Google Display Network, you have the option to show your ads in Gmail. You will be charged on a CPC basis when people click to expand your ads.Ads displayed in Gmail are subject to the Gmail ads policies. To opt out of the use of personal information for personalised Gmail ads, go to the Ads Settings page, then turn off Ads Personalisation. If you do opt out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account.
Gmail Sponsored Promotions are a specific type of Display network ad that lives in your prospect's Gmail inbox. There are two parts to the GSP ad: A collapsed ad that gives a quick glimpse of what your ad is about that lives at the top of your prospects reading window inside Gmail. An expanded ad that takes up more real estate space once .... Taxca
Ads displayed in Gmail are subject to the Gmail ads policies. To opt-out of the use of personal information for personalized Gmail ads, go to the Ads Settings page, then turn off Ads Personalization. If you do opt-out, you may still see Gmail ads, but they will not be based on personal data Google has associated with your Google Account. Get started with our free-of-charge, personalised support. Create your custom ads plan with a Google Ads Expert. Schedule a meeting. Discover how online advertising with Google Ads can help grow your business. Get customers and sell more with our digital advertising platform. Google の無料メールサービス Gmail は、安全でスマートな機能が満載です。ログインしてメールを送受信しましょう。 Google's main revenue source is still ads, with over 77% of 2023 revenue coming from advertising. Advertisers can now create visuals with generative AI tools for …Google Ads. Start advertising. Your guide to Google Ads 8 steps to prepare your campaign for success Choose the right campaign type Determine your advertising …Spam issues. Lots of ads. Yahoo Mail is straightforward to use. Its interface is the closest to Gmail's, ideal for simply sending a few emails. It also has plenty of different themes available, so you can get the interface looking just how you like it.Enjoy an ad-free inbox, plus advanced productivity and security features. Yahoo Mail Plus helps you gain the upper hand on clutter in your inbox. $5 /month. Try it FREE* for 14 days. *To avoid ...Gmail Ads can be a valuable addition to your advertising strategy in 2024, helping you reach a highly targeted audience and boost your ROI. By following the steps outlined in this ultimate guide and implementing the optimization tips provided, you can create effective Gmail Ads that drive engagement, conversions, and ultimately, business growth.Gmail Ads also allow businesses to customize their ads, choosing from a variety of options including text, image, interactive and dynamic remarketing ads. This allows businesses to create ads that are tailored to their target audience, increasing the chances of success. Additionally, Gmail Ads are an effective way to reach a large audience, as they appear …Gmail ads are promoted ads that mimic email marketing campaigns. The ads are delivered to the top of the Social and Promotions inboxes of a standard Gmail account. With over one billion active monthly users on Gmail, and considering most of these users check their emails multiple times a day, you have the ability to target a huge and robust ...Gmail Ads has included this placement in their latest update which gives advertisers the opportunity to place ads in the middle of the user inbox. With my years of experience in the field and after researching about the topic as well as the audience reaction here I am presenting you the in-depth details about this new update and everything you …Gmail is starting to show more ads, including in the middle of email lists. Ads are a central part of Google’s business and, in many cases, the way that the company’s products are provided at no charge. That includes Gmail, which is starting to show more ads for a lot of folks. Gmail has shown ads for years and years now.Gmail Ads also allow businesses to customize their ads, choosing from a variety of options including text, image, interactive and dynamic remarketing ads. This allows businesses to create ads that are tailored to their target audience, increasing the chances of success. Additionally, Gmail Ads are an effective way to reach a large audience, as they appear …Gmail Sponsored Promotions — also known as Gmail Sponsored Ads, , and Gmail Sponsored Promotion Ads — refer to a paid advertising format in the Google Display Network that allows advertisers to serve ads in their prospects’ inboxes. You’ve likely noticed these above all your organic emails.Sign in to your Gmail account and go to Inbox. Then click on the settings icon and scroll to Inbox Type. Finally, select ‘Unread First’ from the list. That’s it., All your email [inbox, promotional, and social] will now be under one single section with no segregation whatsoever. On the good side though, you wouldn’t get any ads either.Below you’ll find asset specifications for each product and campaign type. You can use this guide alongside the best practices guide to help ensure that you create the best ads possible and get the most from your advertising. If you’re looking for a more automated way to manage your image assets, you can use dynamic image assets.Gmail is part of Google Workspace where you can choose from different plans. In addition to what you love about Gmail, you get a custom email address (@yourcompany.com), unlimited group email addresses, 99.9% guaranteed uptime, twice the storage of personal Gmail, zero ads, 24/7 support, Google Workspace Sync for Microsoft Outlook, and more.Utilizing Gmail Ads Gmail Ads appear at the top of a user’s inbox in a collapsed format. When clicked, they expand just like an email: Targeting: You can target users based on their Google account activity, which allows for highly relevant and personalized ads.Mar 29, 2016 · As well as creating Gmail Ads, you’ll also need to add “mail.google.com” as a managed placement in your display campaign in order to create a Gmail campaign. Once that’s done, there are a host of targeting options at your disposal. Some will be familiar to anyone running campaigns on the Google Display Network: affinity segments, topics ... .